First, Apple made the iPod.
The iPod was very pretty and easy to use; it became Apple’s biggest seller in short order, causing other portable music player makers to beef up their own products’ lacking areas in attempts to compete. Overall, the iPod was (and is) a very good thing for the portable music player “industry” — today, thanks to its competition, better alternatives abound. The iPod’s feature set continues to suck fantastically, but every once in a while it gets some new, shiny, marginally useful “feature” or upgrade (or new model that’s better suited to your jogging / casual listening style / whatever) … and Apple see absolutely no reason to improve its feature set. They have users nearly locked into their little world with iTunes, “MP3 player” is now completely interchangeable with “iPod” in the lexicon, and the iPod’s style and ease of use have overshadowed any lack of fetures or stability that might exist.
It’s a perfect world for Apple — comfortable companies tend to show their bad sides quickly. We’ve seen Apple’s bad side showing more and more as they have grown.
The PowerPC to Intel move … yes, there was a technical limitation of the PPC architecture that meant continued growth in the portable market was next to impossible; on the other hand, one of Apple’s huge selling points before the Intel migration was that the hardware was higher quality. Now, after the Intel change, you’re getting the same or similar hardware that you could buy from XYZ Computers on the corner … for the same quality Apple price. Why would I pay Apple’s price for PC hardware when their OS will run just as well on equivalent market-priced hardware? Support? I can get a decent warranty on just about any hardware out there. The pretty case, I guess?
Then there was iPhone. Shiny! Easy! Full of shit. iPhone is the hardware equivalent of Windows Vista. That is, it’s lacking in every area — except the shiny — and just as locked down as anything Microsoft ever thought about building. I won’t even discuss the price. Thinking about getting an iPhone? Think a little more.
Before I go any further, let me just say one positive thing about Apple: Mac OS X is a quality desktop OS. In my opinion, it is the only thing Apple has going for them right now. Its interface is clean, snappy, beautiful, and its core is solid. Operating systems can do better than OS X, but not in the usability department.
The MacBook line is already tainted by the fact that the ‘books contain what is essentially commodity hardware at a higher price, as I already mentioned. But, Apple has to have a laptop line, and MacBook fills that need. I have yet to meet a MacBook owner who is dissatisfied with the product (I frequent a particularly “hip” coffee shop, so I have met a lot of MacBook users). The OS apparently more than compensates for any perceived ripoff in the hardware department. So far, so okayish.
The announcement of the MacBook Air makes no fucking sense. Is your MacBook not small and light enough for you? Here, spend eight hundred dollars more for something underpowered and featureless.
- It’s got MULTI-TOUCH! This is going to be truly useful when it is on a touch screen, and not before.
- It’s got a SOLID-STATE DRIVE! Yawn. Call me when you’re at 120GB, less than $1000, and better than five hours’ battery life …
- Oh, wait! It’s small! So it must be “ultra-portable,” whatever the hell that means. Seriously, if the MacBook isn’t portable enough for you (MacBook Air is actually wider and deeper; absolutely the only improvements are in thickness and weight), you’re doing it wrong.
- Targeted at new Mac users? Really? Those people who are used to having optical drives? Those people who are used to spending $1000 on equivalent laptops?
- It’s targeted at Mac fanbois? Now that I can believe.
IT’S A TRAP.